Bequests and Philanthropy Campaign for us: organising your content If your campaigning action requires more than a call-to-action, you can link to external campaigning tools, or iframe them into the page. Remember to set the ‘Target’ of links to ‘New window’ if you want to keep your website open while users visit external sites. Content tips Use focused, direct language to grab users’ attention and emphasise the urgency of your campaigns. Statistics and case studies will drive home the importance that supporters take action immediately. Visitors to these pages may already be excited about your campaigns and be keen to take part as quickly and easily as possible, so consider providing a call-to-action early on the page (as well as further down for those who still need to be persuaded). To access the links above you will need to be registered on our support site.