Stop Guessing, Start Growing: How to use AI to analyse your Facebook & create content that actually works

Stop Guessing, Start Growing: How to Use AI to Analyse Your Facebook & Create Content That Actually Works

What if your Facebook page was already telling you exactly what content to create next?

In this practical workshop, you'll learn how to use Facebook Insights and AI tools like ChatGPT and Claude to stop guessing and start making data-driven decisions. Discover how to identify your best-performing content, understand what your audience actually responds to, and use AI to turn those insights into engaging posts, captions, and content ideas in minutes. Whether you're promoting a business, community organisation, or personal brand, you'll leave with a simple content system that saves time, reduces overwhelm, and helps you create content that actually works.

If you've ever stared at a blank screen wondering what to post, felt frustrated by low engagement, or questioned whether your content is reaching the right people, this workshop is for you. Instead of relying on guesswork, you'll learn how to use the information you already have to make smarter decisions, create more relevant content, and build a stronger connection with your audience.

This is not a technical workshop filled with jargon or complicated marketing theories. It's a hands-on session designed for busy people who want practical tools they can start using immediately. Bring your laptop, your Facebook page, and an open mind. You'll leave with a clearer understanding of your audience, a week's worth of content ideas, and a repeatable process you can use again and again.

Tuesday 11 August 2026
5:30 - 7:30PM
Hervey Bay Neighbourhood Centre, 22 Charles Street Pialba
$20

Your facilitator:

I’m Alicia Wade — aka Dr Gratitude — a Hervey Bay-based entrepreneur, women’s community leader, and founder of Gratitude Vibes Club. I’ve grown my Facebook engagement significantly by combining personal storytelling with a data-driven AI content strategy. I post six times a day with intention, and I use Claude and ChatGPT as part of my daily workflow to analyse what’s working and create content that connects. This isn’t theory. This is exactly what I do — and it’s increasing my reach, my engagement, and my income.

Neighbourhood Night Studio is a welcoming after-hours program where adults can explore creativity, learn new skills, and connect with others in a relaxed, beginner-friendly environment. Sessions are low-cost, wheelchair accessible, and focused on creativity, connection, and wellbeing. To support participation, free dinner and $5 supervised on-site children's activities are provided, making it easier for parents and carers to attend.

This event is part of the HBNC’s Local Learning Network, a series of workshops aimed at introducing Fraser Coast residents to new ideas, skills and friends. This event is Supported by the Australian Government Department of Social Services